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LOMA Courses Examination

LOMA 321 — Insurance Marketing: Connecting with Customers

Insurance Marketing: Connecting with Customers (LOMA 321) offers an exciting way for industry professionals to gain critical knowledge of the marketing function and a better understanding of how their efforts contribute to the company’s success and profitability. This course presents basic marketing principles – from research, design, and pricing to distribution and regulation -- in a variety of formats that enable learners to understand and apply these principles in their own jobs.

This course is geared toward employees in Marketing, Marketing Communications, Sales, Advertising, and Product Development -- whether new to the industry or to the marketing function. Those involved in actuarial and pricing duties, or with responsibilities for legal and regulatory implications or for providing customer service, will also benefit from the information presented in this course.

Online Course, I*STAR Exam is not needed

This highly interactive online course uses an engaging, multi-media approach that includes video, audio, and scenario-based learning. Integrated exams are built right into the course as part of the learning experience, so no separate exam enrollment is required.

LOMA's highly interactive online course allows student to complete courses step-by-step anywhere and anytime by using desktop computer, tablet computer (including iPad), mobile computer or similar communication device.

LOMA eLearning

Free Demostration

You may click here and experience LOMA's highly interactive online course demonstration for free.

Learning Outcomes
  • Describe the major trends in the current economic, technological, social, and legal environments and their impact on marketing life and health insurance in the insurance and financial services arena.
  • Describe the division of insurance regulatory powers between the federal and state or provincial governments in the United States and Canada, particularly how each handles licensing of producers, prohibited sales practices and oversight of sales promotion and advertising.
  • Identify the functions of a marketing information system and how companies use internal databases, marketing intelligence, and marketing research to provide marketing information.
  • Explain the classifications of consumer products and the concepts of product class, product line, product form, product item, and product mix, as well as the environmental, personal, organizational, social, and psychological factors that influence customer behavior.
  • Understand the factors a company considers when selecting a distribution channel and the primary characteristics of the various distribution systems, including ordinary agency, multiple-line agency, personal producing general agency, home service, worksite marketing, location selling, brokerage, and salaried sales.
  • Describe the methods producers use to identify, contact, and qualify prospects and explain how they generate proposals, make sales presentations, answer objections, and close sales.
  • Describe four types of fraudulent, misleading, or unethical sales activities that insurance producers are prohibited from engaging in and specific regulatory oversight – from entities such as FINRA, the SEC and NAIC – aimed at preventing these practices.
Course Outline

Number of Lessons: 12

Number of Exam Questions: 60

Module I: Introduction to Marketing

  • Lesson 1: A Marketing Overview
  • Lesson 2: The Customer
  • Lesson 3: Marketing Technology & Research

Module II: Market Segmentation & Target Market Selection

  • Lesson 1: Marketing Planning
  • Lesson 2: Market Segmentation and Target Marketing

Module III: Managing the Marketing Mix – Products & Pricing

  • Lesson 1: Products Overview
  • Lesson 2: Product Development
  • Lesson 3: Pricing Financial Products

Module IV: Managing the Marketing Mix – Promotion & Distribution

  • Lesson 1: Marketing Communications
  • Lesson 2: Personal Selling
  • Lesson 3: Advertising, Sales Promotions, & Publicity
  • Lesson 4: Distribution
Remarks
  • LOMA308 is offered in English only
  • Student must complete this course within 6 months after enrollment.
  • Estimated study hours： 12-15 hours
Relevant LOMA professional qualifications

This course shall form part of the following professional qualifications: